Satisfying the needs of stars and nurturing their professional growth is critical to an organization's success. Your best employees, or A players, boost company performance, both directly—by working diligently at their jobs—and indirectly, by their ability to inspire and motivate others. Therefore it's critical to invest the time and energy to keep them satisfied and engaged.
In the past, managers often focused their motivation efforts on "extrinsic" factors—those aspects of a job that are related to job environment, not the job content itself. These motivators included:
- Company policies and benefits
- Working conditions
- Salary and other forms of compensation
- Status
Today, successful managers understand that externally focused incentives often provide only short-term motivation. They understand that appealing to people's inner drives, needs, and desires can achieve better results. This type of motivation relies on "intrinsic" factors that are related to job content and draws from within employees. These motivators include:
- On-the-job-achievement
- Positive feedback about the quality of work
- Opportunities for growth and learning
- A sense of responsibility for the work being done
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